Digital Marketing Specialist with multiple years of advertising experience qualified in numerous programmatic and paid social certifications. Adept in utilizing the strengths of the communications field to connect business to consumer, while delivering high-quality work to employers via organizational skills, dutiful work-ethic, and time-management skills. Confident when advocating and prioritizing multiple tasks at once, and values the significance of data driven solutions in strategy, marketing, and advertising.
An avid explorer…
…As well as a public speaker!
Work Experience (General Overview)
Jan. 2022 - Feb. 2024 {Zimmerman Advertising}
Fort Lauderdale, Florida
Training the new hires on the Meta and Snapchat DSP platforms during the summer of 2022.
Programmatic Trader
Supported the development and implementation of all real-time-bidding (RTB) traded digital advertising campaigns on a national, regional, local, and hyperlocal level from start to finish via daily monitoring, data analytics reporting, optimization, targeting setups, budget pacing, data analytics insight reporting, and execution operations to achieve maximum performance and exceed client ROI goals and KPIs. Accounts personally managed include AutoNation, McDonald’s, Five Below, Greater Fort Lauderdale Alliance, JetBlue, Jet’s Pizza, Midas, Papa Johns, Planet Fitness, Urban Air, Yuengling, as well as Holland America and Seabourn luxury cruise lines, across multiple paid social and programmatic DSP platforms.
Owned tactical responsibility and performance management through the handling of day-to-day, holistic analysis of campaign operations across multiple DSPs, including DV360, Google Ads, Meta/Instagram Ads Manager, Roku, Snapchat Ads Manager, The Trade Desk, and Yahoo.
Hosted and lead three to four hour programmatic seminars once a week for all interns during the summer of 2023. Programmatic seminar sessions included a comprehensive dive into the programmatic DSPs utilized within Zimmerman, as well as Zimmerman’s strategies when handling multiple accounts.
Personally trained and led a team of seven Zimmerman associates on the Meta and Snapchat DSP for three months during the summer of 2022 on the Planet Fitness account. Hands-on training sessions included an in-depth look into these DSPs, as well as the Zimmerman workflow processes. Trainings included an integrated scope into campaign and ad creation, budget pacing, audience and creative builds, as well as strategy processes.
Worked with Social, Media, Strategic Intelligence, Account Service teams, as well as technology partners, for digital media planning, insights, troubleshooting, and delivery.
Aug. 2020 - Dec. 2020 {Florida State University}
Tallahassee, Florida
Graduate Teaching Assistant & Lab Instructor
Graduate Teaching Assistant for the Fundamentals of Speech course at Florida State University.
Oversaw 60+ students through three class sections and created lesson plans, activities, lectures, and graded speeches.
Worked in tandem with the professor to educate students on crafting and delivering speeches.
Jan. 2020 - Mar. 2020 {SalterMitchell PR}
Tallahassee, Florida
Project Assistant Intern
Built newsletters, created marketing materials for the Fluent in Floridian podcast, produced press releases, and managed clients' social media accounts.
Created social media content and assisted in the facilitation of PR initiatives for the client base.
Assisted in the production of content, digital assets, presentations, as well as other duties.
Sep. 2019 - Dec. 2019 {Florida State University}
CFC Center, College of Social Work
Tallahassee, Florida
Working towards finding innovative solutions through design thinking for the future of the child welfare industry during the 2019 Design Sprint Event.
Public Relations and Communications Marketing Intern
Created communication strategies regarding relevant research activities and results for the research community, policy makers, the private sector and general public.
Developed scientific result dissemination documents through graphic representation of research findings and translated research findings into 1-2 page info sheets.
Created content for dissemination materials (website, social media, newsletters, press releases, videos, magazines, posters, leaflets) and ensured proper distribution at appropriate venues.
Jun. 2019 - Jul. 2019 {TEAM Enterprises}
Fort Lauderdale, Florida
Marketing and Account Services Intern
Sourced DMC companies and hotel partners for MINI USA’s annual incentive rewards program, as well as created guerrilla activation ideas for MINI’s new electric vehicle launch at the LA Auto Show.
Assisted in developing both internal and client-facing presentations for both Lavazza USA and MINI USA.
Reviewed and updated weekly brand ambassador reports to track program performance and ROI for FAIR, an app-based car leasing company.
Worked with various agency department roles and leveraged as needed for account services, including Finance, Creative, and Production.
For my final presentation, I showcased the various tasks I completed, as well as the impact the experience at TEAM Enterprises had on me. This presentation was held in front of all the internship supervisors, as well as other members at the agency.
Certifications
Roku Ads Publisher Certified - July 2023
Roku OneView Certified - June 2023
The Trade Desk Edge Academy Certified: Trading Essentials - January 2023
The Trade Desk Edge Academy Certified: Marketing Foundations - January 2023
Amazon Ads Manager (DSP) Certified - December 2022
Yahoo Demand Side Platform (DSP) Certified - March 2022
Google Campaign Manager Certification - February 2022
Google Ads Video Certification - February 2022
Snap Focus Certification - February 2022
Google Analytics Certification - February 2022
Display & Video 360 Certification - February 2022
Google Ads Display Certification - February 2022
Graduate Certificate in Multicultural Marketing Communication - December 2021
Graduate Certificate in Project Management - December 2021
Content Marketing Certified (HubSpot) - April 2020
Email Marketing Certified (HubSpot) - March 2020
Social Media Marketing: Managing Online Communities - November 2019
American Advertising Federation - Advertising Ethics Certification - October 2019
IBM Enterprise Design Thinking Practitioner Certification - September 2019
Hard Skills
Strong command of multiple DSPs, including DV360, Google Ads, Meta Ads Manager (Facebook and Instagram), Roku, Snapchat Ads Manager, The Trade Desk, and Yahoo.
Possesses in-depth knowledge of Microsoft Office Suite, Adobe Creative Suite (Photoshop, InDesign), Canva, social media marketing, social media strategy, web content development, brand marketing, and keynote.
Adept in data research, diagnostics, and reporting, and has a deep understanding of the utilization of statistical software within DSPs to help identify and improve low-performing campaigns through optimization for ROAS advancement.
Soft Skills
Multiple years of experience pertaining to the implementation of strategic leadership within both small and large groups of individuals.
Values the significance of judicious partnerships, and is adept in team building, relationship management, mentorship, interpersonal communication, and flexibility.
Highly adaptable when dealing with multiple projects and clients, and has a proven record of strategic project management in the workforce.
Education
M.S.
Florida State University
Master’s degree in Integrated Marketing Communication with specialties in Project Management and Multicultural Marketing Communication
2020-2021
B.S.
Florida State University
Major in Advertising, as well as two minors; General Business and Commercial Entrepreneurship
2016-2020